The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ads in the “platinum spot,” ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had pre-show ads for five years.

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...

AMC Networks wants advertisers to pay more attention to its non-TV assets. The company, which owns cable outlets like AMC and IFC along with niche streamers such as Shudder and Acorn, intends to ...

AMC Networks wants advertisers to pay more attention to its non-TV assets. The company, which owns cable outlets like AMC and IFC along with niche streamers such as Shudder and Acorn, intends to ...

AMC Networks is giving more spotlight to streaming outlets such as Shudder and Acorn TV as part of its upfront strategy ...

AMC Theaters are bumping up the number of ads before movies AMC says that movies will start 25–30 minutes after the listed showtime.

AMC Networks AMCX 0.33% posted lower revenue in its latest quarter on weaker performance across all its business segments amid a loss of subscribers and mixed advertising demand.

Starting Tuesday, AMC Theatres will begin showing more ads before movies as a new deal takes effect. The agreement with National CineMedia, a cinema advertising platform, includes placing in ...

On demand-side ad platforms are enhancing your ability to reach the right customer at the right time, with the right message, without the need for an advertising agency or big spend.

However, the impact on customer response remains to be seen, as analysts maintain a cautious "Hold" rating on AMC stock, anticipating further downside from current levels.