Deion Sanders, 57, renewed his partnership with the athletic wear company by signing another lucrative contract in 2024 ...

Before he's expected to pass the torch to his son, Shedeur, 'Prime Time' had one of the most noble gestures by honoring his ...

The On3 duo of Andy Staples and Ari Wasserman aren't buying the 'Prime Effect' and see a tough road ahead for the Buffaloes. They commented on Colorado's upcoming season while in Frisco on Tuesday ...

Colorado Buffaloes coach Deion Sanders has blended sports greatness with cultural influence—and the king of options is back ...

On Friday, Sanders took to Instagram to share a 3.5-minute-long testimony powered by Nike, that he wrote to his mother, ...

Deion Sanders is widely known as a powerful motivator for his players, just as he once was for his teammates during his ...

LeBron James and Deion Sanders have teamed up with Nike for a special edition sneaker, merging the legacies of two of the ...

Like Deion’s Diamond Turfs, Jackson’s SC Trainers and Barkley’s CB line are all still released in retro lines today. They are ...

Deion Sanders (instagram) *Deion Sanders is back under contract with Nike despite saying he would never again work with the sports conglomerate after their first relationship ended years ago. In ...

Deion Sanders teamed up with Nike once again to release a special new sneaker. Sanders gave fans on Friday a first look at ...

Deion Sanders on his Nike Air Diamond Turf 'Sellout' In an Instagram post on Friday, Sanders shared a picture of him wearing the sneakers with the caption, "Nothing is new under the sun, ...

Sports legend and current University of Colorado football coach Deion Sanders has re-signed with sports apparel giant Nike. The former reality TV star announced the move on his Instagram account ...