From tapping into “culture that converts” to moving beyond PR, marketers from Guinness, Unilever and Cadbury share their ...

Lucid took a Grand Touring version of its flagship Air sedan on a Guinness World Record-setting trip from Switzerland to ...

Faig Gasanov earns Guinness World Records for longest chess referee career and longest-running chess TV show as host.

Katie Taylor and Amanda Serrano’s upcoming all-women’s fight night is set to make history. The stacked Most Valuable Promotions (MVP) card, which is due to take place on Friday at New ...

British tennis pros Jamie Murray and Laura Robson have just claimed two Guinness World Records for the longest tennis rally to ever play out… atop two moving cars. And yes, it does look as incredible ...

The structure, which spans 15.46 km and connects the district’s 95 buildings through 42 interconnected climate-controlled ...

Jamie Oliver has broken a Guinness World Record today, with more than 10,000 people participating to help him achieve the ...

Stoke Lucero, the owner and artist at Lakewood's Nocturnal Tattoo, has tattooed 100 eyeballs on Chadwyck Minson's right leg.

Danny, who runs the Honest Pints YouTube channel, recently flew to Dublin in search of the perfect pint of Guinness - but was ...