NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...
From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.
NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest ...
NBC went all-out to make its NBA comeback an event, most notably bringing in Michael Jordan for the "MJ: Insights To ...
Major sports league contracts don't change hands often. But on Oct. 21, Comcast's (CMCSA) NBCUniversal wrested the U.S.'s ...
Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...
The Oklahoma City Thunder received their rings. The new-look Houston Rockets were in town. The NBA was back on NBC. Cue the ...
The last NBA tip-off doubleheader with a larger average audience came in Oct. 2010, helped by the Heat's 88–80 loss to the ...
NBC is hoping for a business bonanza with a new deal for NBA games, but will have to bring broader audiences to matches once ...
Hornets guard Terry Rozier was indicted as part of an investigation into insider sports betting. A separate investigation ...