Xbox President Sarah Bond breaks silence on pricing of 'next-gen xbox console', ROG Xbox Ally

Xbox president Sarah Bond revealed the upcoming next-generation console will offer a premium, high-end experience, building ...

Microsoft Offers a Glimpse at Where It's 'Designing, Prototyping and Testing For The Next Generation of Xbox'

Xbox president Sarah Bond has hosted a rare tour of Microsoft's gaming hardware development offices, including the briefest ...
ExtremeTech on MSN

Don't Blame Us: Microsoft Says Asus Is Behind the ROG Xbox Ally's Steep Price

The price difference compared to Microsoft’s consoles is significant. The ROG Xbox Ally costs 50% more than the Xbox Series S ...

Ally Arrives: Xbox President Sarah Bond Explains New Handhelds Steep Price, Prioritizing ‘Windows Experience’ and Next-Gen Console Plans Heading Into 2026

Xbox president Sarah Bond discusses the release of Xbox's Ally handheld device, including the price set by Asus, and progress ...
Pocket Tactics

Microsoft's next console could be inspired by both the ROG Xbox Ally and Steam Deck

In a new interview, Xbox President Sarah Bond reveals that the high price of the Xbox Ally wasn't down to them, as well as ...

Microsoft Forcing Xbox to Hit 30% Profit Margin, Resulting in Aggressive Practises

Microsoft is said to be forcing the Xbox branch to hit above-average industry profit margins, with an aggressive goal of 30 ...