Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single.

This is the silliest thing I’ve ever witnessed. It’s very bizarre. It’s just one big joke,” the creator of the trend told The ...

Because the premise was so simple, it spread fast. Folks stitched the video to announce their own membership, while others ...

TikTok users who came across the video quickly adopted their group seven status as a point of pride. “Group 7 is a group full ...

A new trend is taking over TikTok, leaving For You Pages flooded with references to Group 7. What started as a creative ...

Singer-songwriter Sophia James tried to break through TikTok’s algorithm to boost her new song’s reach, but ended up creating ...

James, the musician behind the "Group 7" meme, released a seven-song album in 2024 titled "Clockwork," and has released a number of singles and EP's over the past several years, her first EP being ...

A new viral trend has taken over TikTok this week, and it started when singer Sophia James described it as "a little science ...

The latest "group 7" trend on Tik Tok has a mysterious enough sounding tagline, but it began an "experiment to get her music ...

Group 7 has become a viral TikTok trend that began as a music promo by singer Sophia James. Its playful absurdity has brought ...

The viral 'Group 7' TikTok trend was originated by singer Sophia James' video, which now has more than 30 million views ...