Using Assistant to write a script in Roblox Studio. As we release new generative AI tools — like Assistant, Code Assist, and our texture generator and avatar animation tech — we’ll streamline creators ...

An example of generative AI-created materials in Roblox Studio. The company may be expanding its AI tools into other spaces next. Roblox ...

But Roblox’s announcement shows how companies can adapt code-writing capabilities to create their own generative AI products aimed at people who may not be experienced coders.