YouTube kicked off VidCon 2025 with a panel breaking down how to engage with the platform's algorithm and busting myths on video engagement. The discussion featured panelists Jenny Hoyos, a creator ...

"Veinte años no es nada." Carlos Gardel made this phrase famous in his tango "Volver." Translating to "20 years is nothing," it reminds us that time can slip by without us realizing it. It’s funny how ...

Welcome to Mashable’s official VidCon 2025 live blog — your backstage pass to the internet’s biggest IRL event. Whether you’re braving the crowds in Anaheim, California, or watching from home in fuzzy ...

YouTube creators are reporting significant drops in views and impressions, with many speculating that YouTube’s recent algorithm changes—and the increasing role of AI—are behind the sudden decline.

Over the years, the YouTube suggestion algorithm has become pretty complex. I’ve noticed that it can extrapolate my tastes very well based on my watch history, continuously tempting me to consume more ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

YouTube Shorts, the shortform platform from Google-owned video giant YouTube, has seen massive success since its launch in September 2020. Today, an estimated 1% of all waking human hours are spent ...