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This became clear when I made TikTok videos about my hair. In a series of vlogs, I started wearing my hair in its most natural state; tightly coiled because of shrinkage, not stretched, with no ...

In February, a tweet about 4C hair went viral, racking up 51.7k likes and 9k retweets. The author wrote: "A lot of y’all don’t like how 4C hair looks NATURALLY. That’s why you’re always pushing for ...

On the mission to grow out your natural 4C hair, you’ve been following the biggest YouTube vloggers, trying out new protective styles and investing in the most popular hair care products. But many ...

It goes without saying that no two heads of hair are created the same, but members of the unofficial 4C hair committee know, curls this tight come with a particular set of demands for care. It’s ...

That feeling of finally being seen and heard for the first time is unlike any other. Black-owned haircare brand 4C Only is promoting that very notion in its name and most definitely in its products.

Senior beauty editor Erin Stovall dishes on her 4C curl quest. For years, I begged my mom to let me relax my hair and was beyond thrilled when she finally relented. Over the next six years, I happily ...

Between shampoos, conditioners, co-wash, styling creams and oils, it may seem like a leave-in conditioner is just another step to add to your wash day lineup. But like these other essential products, ...

It's easy to run out of ways to style your natural hair especially when it's short but you're about learn how to do that. How to style short natural hair Short natural hair can be difficult to style ...

We’re in the home stretch of summer, so you may be itching to give your hair a break from protective styles like cornrows and braids. Not sure what to do with your strands? Well, whether you want to ...