LONDON--(BUSINESS WIRE)--Glassbox (TASE:GLBX), the leading provider of digital experience analytics for web and mobile applications, today announced its acquisition of A/B testing technology from ...

Brooks Bell, an agency dedicated to conversion rate optimization and personalization, has overhauled its illuminate experimentation program management software and made it available for free.

Apple today announced a number of coming changes and improvements to the App Store that will help developers better target their apps to users, get their apps discovered by more people and even ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

I want to share insights into building user-centric solutions based on my experience working in a FinTech start-up for over three years. I played a key role in developing several flagship products ...

Meta just released an experimental new A/B testing feature for Reels on Facebook, allowing creators to experiment with different captions and thumbnail images to create the perfect clips. The tools ...

While software development frameworks make developing software faster and easier than ever, pre-deployment testing gets more and more complex by the day. Over the past decade, Testlio has grown ...