Grounded theory methodology is a robust qualitative research approach that systematically generates theory from data. It employs an inductive process whereby researchers engage in iterative data ...

This Pew Research Center analysis on views of how to improve democracy uses data from nationally representative surveys conducted in 24 countries. For non-U.S. data, this analysis draws on nationally ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...