‘Keep it short’ seems to be today’s marketing mantra. We’re told that in a world of diminishing attention we have mere seconds to make an impact - that we need to get the brand upfront. People want ...

A ban on ads featuring High-Fat, Salt and Sugar products, also known as the Less Healthy Food ad ban, rolled out in the UK ...

Lindsay Kaplan, a former marketing exec and founder of Chief, is joining consumer VC fund Bullish as a venture partner.

As the era of digital transformation continues its ongoing pursuit to reimagine and disrupt, many marketers are struggling with a multitude of things ranging from modernizing their entire marketing ...

On-site refers to media within a commerce environment (retailer, marketplace, brand site). Off-site refers to media activated ...

I expected ChatGPT to change how I learn. Instead, Gemini Guided Learning replaced almost every piece in my learning stack — ...

This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our ...

Less content, more substance: Prioritize creativity and value over volume in marketing strategies. Build authentic connections by thinking like your customer, not just a marketer. I read something the ...

This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our ...

Welcome to Money Diaries where we are tackling the ever-present taboo that is money. We're asking real people how they spend their hard-earned money during a seven-day period — and we're tracking ...

Texas A&M AgriLife Extension Master Marketer Program helps farmers manage risk, adapt to markets and profitability.