随着数字格局的变革，一种全新的提升品牌曝光度的策略正在兴起，它被称为生成式引擎优化（Generative Engine Optimization，简称 AI ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Search with generative AI is fundamentally changing how people find and interact with information online, impacting both paid and organic channels. Large language models (LLMs) like ChatGPT, ...

The feature, which is called Personal Intelligence, is initially available to U.S. users with Google AI Pro and Ultra ...

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process. A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed ...

Follow ZDNET: Add us as a preferred source on Google. I don't know about you, but I'm tired of seeing AI used in place of actual search results in my web browser or used to summarize whatever I'm ...

To give users a direct say in their search results, Google rolled out “Preferred Sources” in August 2025. This specifically ...

As a journalist who covers AI, I hear from countless people who seem utterly convinced that ChatGPT, Claude, or some other chatbot has achieved “sentience.” Or “consciousness.” Or—my personal favorite ...