Chinese girls and young women are being pressured by a bizarre social media fad into proving that their diet-toned midriffs are no wider than a piece of A4 paper. The trend has seen participants ...

It seems like the never-ending quest for the "ideal" body has resulted in a series of bizarre memes. In recent months, we've seen people posting pictures of their thigh gaps, belly buttons and pens ...

Women have been posting photos of A4 sheets held vertically in front of their waists to prove just how thin they are. Beijing: Chinese women are competing online to see who can be most paper-thin.

Remember last year's thigh gap trend that swept the Internet, to the dismay of women everywhere? Now a new trend has emerged on social media, inspiring women to flaunt their ultra-thin waistlines. The ...

The #A4waist challenge - in which women compare the size of their waists to the width of a standard A4 sheet of paper - started in China and prompted a huge online backlash. But what do some of the ...