Adobe is hoping to capitalize on the early success of its Firefly AI models by launching a new standalone subscription service that gives users access to the company’s AI image, vector, and video ...

Agentic AI is the hottest AI topic because it takes AI assistance as we know it a step further, actually carrying out tasks for users. Adobe has millions of users who rely on its applications and ...

On Wednesday, Adobe unveiled Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the ...

Luma AI’s latest video model, Ray3, is now exclusively available in the Firefly app where you can use it to generate videos and explore creative concepts in Firefly Boards. Following in the wake of ...

Hannah Elsakr, Vice President, New GenAI Business Ventures at Adobe, recently offered a look into Adobe’s critical role at the intersection of creativity, marketing and AI. In an interview, Elsakr ...

Adobe today released new AI assistants for Express and Photoshop that can help users with image creation and editing. Most companies like to put AI assistants into a sidebar in their products to grab ...

Quite apart from its huge business in desktop creativity apps, Adobe is expanding its ability to help B2B marketers manage how they interact with prospects. Adobe recently announced the general ...

Adobe (NASDAQ:ADBE) has launched a line-up of artificial intelligence agents designed to help clients shorten workflows across a range of use cases. The agents were first revealed during the Adobe ...

Adobe ADBE is expanding generative AI across its Digital Media offerings to improve productivity and support recurring revenue growth. Firefly, Acrobat AI Assistant and Express are being embedded into ...

Adobe launches 10 new CX and marketing agents at Summit 2025 One of them will optimize your website for you completely hands-free AI agents are also enhancing customer interactions Adobe has ...