AMC Theaters will show ads during the trailers starting July 1 in a bid to boost revenues. Rival chains including Regal and Cinemark have had pre-show advertising since 2019. Attendance at AMC's US ...

Movie theater chain AMC will show more ads ahead of feature films starting next month. It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already shown ...