Influencer marketing is on the rise, you might have heard. There's sound logic driving that growth: About 30 percent of consumers are more likely to buy a product recommended by a "non-celebrity ...

Pinterest announced in a blog post that it is making its content marketing API available to third-party influencer marketing platforms. This will give marketers and influencers the ability to work ...

Pinterest wants to give advertisers more trends data that provides insights into when top search terms peak on the platform. On Monday, the company expanded its Trends tool available in the U.S., UK ...

The new Pinterest API for Conversions gives advertisers a full view of their campaign performance as well as actions their audience took on their site, and it will be integrated with tag management ...

Pinterest has granted influencer marketing technology companies Open Influence and Klear early access to its Content Marketing application program interface (API). These partnerships will offer ...

Pinterest announced a suite of new shopper marketing features on Thursday. Commerce marketing and creator monetization tools are Pinterest’s two main priorities right now, Jeremy King, the company’s ...

Pinterest's new API allows a handful of partner brands to embed a feed of their most popular pins. Brands included in the first rollout are Disney, Walmart, Random House, Zappos, Nestle, Mashable, All ...