Excitement about 2026 brings 6 AR bets today. The story matters now because last week’s moves – Snap’s Specs spin-off and ...

Amazon cuts jobs and shutters stores, Snap spins out AR glasses, VR studios pull back, Apple and OpenAI prepare AI hardware, ...

Augmented reality (AR) is when digital content is superimposed on the physical world by devices like smart glasses—a future sometimes described as the metaverse. While AR technology has a stronghold ...

EXCLUSIVE: AR Content, the banner founded by Oscar-nominated producer Alexander Rodnyansky, has optioned the television rights to John Shirley's action-thriller book series The Specialist. The novels, ...

EXCLUSIVE: Alexander Rodnyansky is a self-confessed “man of many lives” but now, three years after being forced to flee his home in Moscow for being a vocal critic against the war in Ukraine, the Kyiv ...

Trace, a startup founded by former Magic Leap engineers, today announced the launch of a new augmented reality creation platform the company hopes will become the “Canva of AR”. Trace says it’s ...

Avantis Education has announced a new content library for its ClassVR virtual and augmented reality platform. Dubbed Eduverse+, the library features four content suites — EduverseAI, WildWorld, ...

Readers felt alarm as 5 big AR shifts arrive in 2026. The pivot is sudden: tech giants are cutting Reality Labs staff while ...

XREAL has rolled out a real-time 3D conversion feature to its flagship AR glasses, which the company says converts any 2D content to 3D. Xreal initially launched its ‘Real 3D’ software on Xreal 1S AR ...

Food and beverage brands can use AR packaging as a high-impact tool to engage customers, drive sales and boost word-of-mouth referrals. AR packaging is a cost-effective, measurable and accessible way ...