Facebook has teased an iOS application from its Connect event earlier today called "Polar," and it is focused on bringing AR and VR filter creation for content creators. The platform can help in ...

WhatsApp is working on a new set of filters and call effects using AR. A low-light and new touch-up mode should offer extra flexibility. Lists will let you organize contacts and groups for quick ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

Face filters on Instagram and Snapchat are far and away the most mainstream use of what we call augmented reality. We've already spent years contorting our faces, surrounding them with butterflies or ...

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It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. It’s the latest AR filter aimed at trying to get users to buy stuff in the real world. is a senior science ...

People on TikTok are getting emotional over an AR filter that makes you look like a teenager. Juxtaposed one beside the other, the filter shows you as you are, and then a version of you that has ...