“Hey so today, we’re going to be doing some edging ASMR.” “Ah wiwiwiwi… Ah wiwiwi." Voiceover: What started as a soft whisper into a mic shifted to a deeper dive into how the human mind works. For ...

If you’ve spent some time on TikTok or YouTube recently, you might have stumbled across ASMR content without even knowing it. From long acrylic nails tapping away on everyday objects to slow, soft ...

On TikTok, an ASMR creator dips a spoon into a bowl of molten-hot lava, brings it to her lips, and eats it like it’s honey. Another creator crunches down into a seemingly radioactive moon stone, which ...

I usually find ASMR either too twee or too absurd, but surprisingly, Kayla makes my brain feel pleasantly fizzy in ways I've decided not to interrogate further. She's mastered the whispered delivery ...

ASMR is a type of content that aims to soothe viewers and trigger pleasant, tingly sensations. It was popularized on YouTube, but now more and more creators are moving to TikTok. They say TikTok's ...