The owner of the UK's first ASMR clinic charges up to £100 to pretend-brush people's hair - and says the practice helps anxiety, ADHD and insomnia patients. Kellie Ripley, 46, opened the ASMR Live ...

For a moment, I felt like a child again. My head rested on a silky pillowcase, fingers gently combing through my hair while a soft voice whispered in my ear. But this wasn’t bedtime — and that ...

At Toronto’s most unusual new spa — of sorts — you can enjoy an hour of having your hair, face and back touched gently with ...

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...

Love Island USA’s Amaya Espina (aka “Amaya Papaya”) brings soft glam and full-body tingles to this bubbly, whisper-filled episode of Hush & Brush. From a bare face to a full beat, Amaya walks us ...

It's taken me a long time to write this article, and here's why: I fell down the ASMR rabbit hole. ASMR is an acronym for Autonomous Sensory Meridian Response. There's little medical writing on ASMR, ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...