ASMR has evolved from a niche online trend into a widely used tool for relaxation. It shows promise in improving mood, reducing stress and encouraging calm through simple sensory triggers.

Millions of people are claiming a growing internet craze called ASMR is helping them beat everything from insomnia and anxiety to pain and drug addiction. The strange phenomenon is a universe of ...

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...