Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

(L-R) Kristina Shepard of NBCUniversal, Samira Panah Bakhtiar of AWS and Hannah Elsakr of Adobe on a panel at CES Dade Hayes/Deadline Senior execs from NBCUniversal, Amazon‘s AWS, Adobe and ad agency ...

AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data ...