Business Insider/Dennis Green The products I tested came in the "Night" fragrance, which is described as "a cool rush of grapefruit, lavender, cedar wood, and praline notes." Axe — scorned by anyone ...

Business Insider/Dennis Green The Axe White Label dry spray antiperspirant deodorant ($5.49) The Axe White Label dry spray antiperspirant deodorant is as close the White Label collection comes to ...

This probably isn’t what the commercials meant when they boast of "the Axe effect.” A school bus carrying 30 children from Florida's Manatee County School District was evacuated on Monday after an ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

When Freedom High School girls pass the boys locker room on their way to gym class, they’re greeted by a familiar scent permeating the hallway. “Every time you walk past it, you can kind of smell, ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

AXE Body Spray has spoken out against the U.S. Capitol riots after a deodorant can was found among the rubble in the aftermath of the violence. On Wednesday, a violent mob made up of supporters of ...

During the riots at the U.S. Capitol on Wednesday, the angry mob left behind debris such as broken glass, damaged furniture and one unlikely item — a lone can of Axe Marine body spray. On Thursday, ...

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz with ...

Following the announcement of a "Straight Pride" Parade in Boston Tuesday, many took to Twitter to express their support or opposition. One tweet, which made light of the situation, gained a lot of ...