Business Insider/Dennis Green The products I tested came in the "Night" fragrance, which is described as "a cool rush of grapefruit, lavender, cedar wood, and praline notes." Axe — scorned by anyone ...

Sometimes it’s easy to get fed up with all the injustice in the world, but sometimes people get it right. In this edition of the Sweet Smell of Justice Served (it’s just a little series I’m starting, ...

A truck carrying a shipment of Axe body spray caught fire on a Texas interstate Friday morning, causing cans of the infamous deodorant to explode and coat the atmosphere with the scent of middle ...

If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

According to the New York Times, the campaign is by the London office of Bartle Bogle Hegarty and commercials are scheduled to run in the US on Jan. 29. The first teaser commercial (below) has already ...

A thin haze enveloped the backstage at Willy Chavarria‘s latest New York Fashion Week show. No, it wasn’t slow-moving fog clouds rolling in from the runway a few feet away. Instead, it was a cloud of ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

James Armstrong’s got style, and he likes to smell good. Real good. And to smell good, he’s got to have his Axe. “Axe is one of my favorite things in life,” he said. “You don’t want to be smelling bad ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...