If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

Sometimes it’s easy to get fed up with all the injustice in the world, but sometimes people get it right. In this edition of the Sweet Smell of Justice Served (it’s just a little series I’m starting, ...

A truck carrying a shipment of Axe body spray caught fire on a Texas interstate Friday morning, causing cans of the infamous deodorant to explode and coat the atmosphere with the scent of middle ...

A thin haze enveloped the backstage at Willy Chavarria‘s latest New York Fashion Week show. No, it wasn’t slow-moving fog clouds rolling in from the runway a few feet away. Instead, it was a cloud of ...

According to the New York Times, the campaign is by the London office of Bartle Bogle Hegarty and commercials are scheduled to run in the US on Jan. 29. The first teaser commercial (below) has already ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

PARRISH, Fla. (WAND) - A middle school student sprayed enough Axe Body Spray to stop a bus in Florida. The fire department and emergency services responded to a report of “hazardous materials” on a ...

CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The ...

AXE Body Spray has spoken out against the U.S. Capitol riots after a deodorant can was found among the rubble in the aftermath of the violence. On Wednesday, a violent mob made up of supporters of ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...