Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic. Axe tapped Sony, Wild Tangent and rich-media mobile advertising ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

As the iPhone and App Store become increasingly popular, it's no wonder product brands are keen to splash their name across it. But as it becomes difficult for applications and games to get themselves ...

Trying to steal less than $27 worth of merchandise from Walmart has cost an Easton woman her freedom. Fifty-three-year-old Ruth Ann Gruhler was arrested Tuesday by Colonial Regional police in the ...

A thin haze enveloped the backstage at Willy Chavarria‘s latest New York Fashion Week show. No, it wasn’t slow-moving fog clouds rolling in from the runway a few feet away. Instead, it was a cloud of ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

A Liverpool teenager claims he took a dare to the next level and is feeling the effects of it years later. The 19-year-old male, whose identity was not disclosed, told the Liverpool Echo he had been ...