According to the New York Times, the campaign is by the London office of Bartle Bogle Hegarty and commercials are scheduled to run in the US on Jan. 29. The first teaser commercial (below) has already ...

A truck carrying a shipment of Axe body spray caught fire on a Texas interstate Friday morning, causing cans of the infamous deodorant to explode and coat the atmosphere with the scent of middle ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

This probably isn’t what the commercials meant when they boast of "the Axe effect.” A school bus carrying 30 children from Florida's Manatee County School District was evacuated on Monday after an ...

You may remember the scent of Axe from some middle school dances and awkward teenage dates, but the popular body spray and wash brand made waves online for something entirely different: The brand came ...

Watch the fiery video above.A tractor-trailer carrying a load of Axe body spray caught fire and exploded on a Texas highway.The incident happened Friday morning in Belton, Texas — about 170 miles ...

If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

During the riots at the U.S. Capitol on Wednesday, the angry mob left behind debris such as broken glass, damaged furniture and one unlikely item — a lone can of Axe Marine body spray. On Thursday, ...