A truck carrying a shipment of Axe body spray caught fire on a Texas interstate Friday morning, causing cans of the infamous deodorant to explode and coat the atmosphere with the scent of middle ...

If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

Ah, the many scents of a gamer. Basement mildew. Dorito dust. A sticky joystick stuck in between two couch cushions stained with months-old Mountain Dew Code Red. Now you, too, can smell like this.

It looks like one of the world’s most famous brands of body spray is ready to team up with an anime giant. If you are looking to buy a new deodorant for your next cosplay gig, then Fate/Stay wants to ...

Before the Gophers football team boarded coach buses for their road trip for a game in Madison, Wis., last fall, each player received a small travel canister of Axe Body Spray. The Gophers were headed ...

How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...

My Hero Academia has explored some wild collaborations in its time, and the series still has plenty of time to adopt others. Japan has been the home of the strangest deals to date. And now, it seems ...

You may remember the scent of Axe from some middle school dances and awkward teenage dates, but the popular body spray and wash brand made waves online for something entirely different: The brand came ...