If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

This piece was originally published in Slate on Oct. 21, 2013. Probably if I had watched the commercials first, I would never have undertaken this whole stupid experiment. Axe commercials? Awful. They ...

The New York Times reports that Axe, after years of telling teenage boys that they can turn women into sex-crazed sluts by dousing themselves in body spray, is now releasing a scent for women. Axe ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

Axe, Old Spice turn up the heat marketing body sprays and washes to young men. May 6, 2010— -- My 16-year-old nephew has a foolproof strategy for meeting girls. First, he puts on his letter ...

Administrators at a Pennsylvania high school have asked students to cut back on the Axe Body Spray, and not because of its distinctly overpowering stench. According to ABC News, an unidentified ...

Finally, something for the ladies? The Axe brand from Unilever, which made a name for itself with risque ads featuring women chasing men who doused themselves with its body spray, is rolling out a ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...