Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

Product tie-ins are as normal now as superhero movies and we've got one for you. If you pick up this special AXE Gift Pack it comes with a movie poster. These X-Men: Days Of Future Past packages are ...

The men in our lives deserve appreciation for their support and care. That said, if you’re looking for ways to help the most important man in your life up his self-care game, consider giving the gift ...

Soft-core porn has nothing on Axe body spray for men. Unilever's Axe took the men's grooming world by storm in 2002 and almost single-handedly created a new product - body spray - by focusing on a ...

This probably isn’t what the commercials meant when they boast of "the Axe effect.” A school bus carrying 30 children from Florida's Manatee County School District was evacuated on Monday after an ...

The New York Times reports that Axe, after years of telling teenage boys that they can turn women into sex-crazed sluts by dousing themselves in body spray, is now releasing a scent for women. Axe ...

Probably if I had watched the commercials first, I would never have undertaken this whole stupid experiment. Axe commercials? Awful. They are the media equivalent of the fragrance itself. I mean, ...

Finally, something for the ladies? The Axe brand from Unilever, which made a name for itself with risque ads featuring women chasing men who doused themselves with its body spray, is rolling out a ...