Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

NEWTON, Kan. (KSNW) — The Newton Police Department is still investigating the incident that led to a school bus being evacuated on Friday. Someone punctured a can of Axe body spray, and the fumes ...

How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...

BELTON, Texas -- A section of Interstate 35 in Texas was reduced to the consistency of gravel after a truck carrying Axe body spray exploded due to a fire igniting the highly flammable aerosol cans.

April 18 (UPI) --A British sheep farmer said she found a surprising solution for curbing the aggression of her rams -- Axe body spray. Sam Bryce, who raises sheep on the Norfolk-Suffolk border in ...

BELTON, Texas -- A section of Interstate 35 in Texas was reduced to the consistency of gravel after a truck carrying Axe body spray exploded due to a fire igniting the highly flammable aerosol cans.

AXE Body Spray has had a surprising amount of marketing success with making a variety of fictional women lust after its musky scent — but apparently, those women are not the only demographic within ...