If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

AXE Body Spray has had a surprising amount of marketing success with making a variety of fictional women lust after its musky scent — but apparently, those women are not the only demographic within ...

How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...

Are you a gamer worried about personal hygiene? If so, Microsoft and the company behind Axe body spray are here to help. Microsoft is releasing something new, and this time, it's not an electronic ...

When a truck carrying cans of Axe body spray exploded Friday morning, it set off a wave jokes as well. The driver of the semi-truck told authorities that he was passing through Benton, Texas, on ...