This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. As Cracker Barrel recently learned, moving away from ...

As Cracker Barrel recently learned, moving away from what consumers want can turn a brand bland — unless that’s what a brand’s fans are clamoring for. Which is the case for a new rebrand by Axe, the ...

The success of the Axe re-launch event in both Nigeria and Ghana is even more impressive when considered in the context of the brand's global journey. Axe, known as Lynx in some markets, has a rich ...

W, the personal body care brand co-founded by boxer and YouTube personality Jake Paul, plans to expand beyond its original retail home of Walmart after raising nearly $11 million in a Series A funding ...

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Russell Westbrook has officially joined the Sacramento Kings on a one-year, $3.6 million deal, ending his free agency. The ...

DJI tends to dominate the drone space – and one of the quadcopter brand’s key competitors just discontinued almost the entire range of consumer drone options. In a blog post last month, Autel ...