Axe is promoting its premium line of products through a tie-up with rapper Lil Baby that includes a ‘Logne Forgiveness program, a pun on “cologne” and “loan forgiveness,” according to a press release.

$150 Cash App Payments Will Help Pay Off (co)'Logne Debt and Prove the New AXE Fine Fragrance Collection Provides Premium Scent without Premium Cost Guys can comment on AXE's 'Logne Forgiveness TikTok ...

A new take on a men’s cologne, this scent marries orange blossom and vanilla with deep, woodsy notes. It’s at times sweet, at ...

A murmur goes through the bar when Aron Lack picks up something that would make a Viking warrior proud: a double-sided axe, nearly a metre long and weighing more than a kilo. The muscular man, a ...

While certain things will always remain symbolic of richness – a gold watch, a bottle of champagne – the concept of “luxury” needs to be freshened up from time to time. For example, the high-end ...

There’s a fine line between smelling like a man and smelling like a middle school locker room after gym class. Somewhere ...

You know the Axe commercials where a guy wearing Axe cologne or spray walks into a room and all the girls cling to him like a magnet ... well with the exception of women actually leaving the floor, ...