The success of the Axe re-launch event in both Nigeria and Ghana is even more impressive when considered in the context of the brand's global journey. Axe, known as Lynx in some markets, has a rich ...

NEW YORK Unilever’s Axe brand has introduced the new Axe Dark Temptation in a bodyspray and shower gel. Axe Dark Temptation combines the subtle aroma of chocolate with fresh gourmet scents, including ...

The Ministry of Information & Broadcasting (I&B) has found the latest Axe commercial, 'Axe Dark Temptation Deodorant' to be "indecent, vulgar and repulsive". The Ministry has requested the Indian ...

Yesterday, the homepage of Yahoo! India looked very unusual. That’s because of a 24 hour online campaign by Axe Dark Temptation, a chocolate fragrance deodorant brand. The campaign was aimed to engage ...

TRAFFIC came to a halt at the Half Way Tree Transport Centre two Fridays ago to witness the arrival of newest and most irresistible male fragrance from Axe — Gold Temptation. A supersize canister of ...