When Freedom High School girls pass the boys locker room on their way to gym class, they’re greeted by a familiar scent permeating the hallway. “Every time you walk past it, you can kind of smell, ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

James Armstrong’s got style, and he likes to smell good. Real good. And to smell good, he’s got to have his Axe. “Axe is one of my favorite things in life,” he said. “You don’t want to be smelling bad ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz with ...

This case study describes how AXE body spray used mobile behavioural data and multi-screen behaviour as a guide to capture its Taiwanese core target audience accurately, and serve them with relevant ...

During the riots at the U.S. Capitol on Wednesday, the angry mob left behind debris such as broken glass, damaged furniture and one unlikely item — a lone can of Axe Marine body spray. On Thursday, ...

Axe, Old Spice turn up the heat marketing body sprays and washes to young men. May 6, 2010— -- My 16-year-old nephew has a foolproof strategy for meeting girls. First, he puts on his letter ...

If you're looking for a signature scent that captures your high school locker room and your grandmother's timeless fashion, there's now something to fit your needs. Avant-garde product release app ...

Following the announcement of a "Straight Pride" Parade in Boston Tuesday, many took to Twitter to express their support or opposition. One tweet, which made light of the situation, gained a lot of ...