The success of the Axe re-launch event in both Nigeria and Ghana is even more impressive when considered in the context of the brand's global journey. Axe, known as Lynx in some markets, has a rich ...

What Happened: Axe, a leading men’s deodorant brand, appears to be capitalizing on the effect that the widely popular meme-based cryptocurrency Dogecoin DOGE/USD has had on the world. The fragrance ...

The two new fragrances from AXE, Black Vanilla and Cherry Spritz “WHO says guys can’t be sweet?” The global leader in men’s grooming, AXE is challenging stereotypes and rewriting the rules of modern ...

Lil Baby’s love of Axe fragrance is no secret. The rapper, who includes the brand’s items on his tour rider, recently teamed up with the brand for a commercial and some co-branded, limited edition Axe ...

Are you familiar with the Axe effect? The Axe brand of deodorants and male grooming products is from Unilever and is primarily targeted at 15- to 25-year old males. It is also infamous for its ...

Axe — scorned by anyone who has to come into contact with tween boys regularly — is finally growing up. Unilever's intensely fragrant collection of grooming products is getting a big brother. It's ...

If you have a son over age 10, you may be familiar with a fragrance I refer to as "Eau de Boy." Eau de Boy comes in two unforgettable scents: Locker Room and Axe. If you live with the Locker Room ...

If you have a son over age 10, you may be familiar with a fragrance dubbed "Eau de Boy," which comes in two unforgettable scents: Locker Room and Axe. Many teenage boys, parents say, have been ...