Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

Business Insider/Dennis Green The products I tested came in the "Night" fragrance, which is described as "a cool rush of grapefruit, lavender, cedar wood, and praline notes." Axe — scorned by anyone ...

Business Insider/Dennis Green The Axe White Label dry spray antiperspirant deodorant ($5.49) The Axe White Label dry spray antiperspirant deodorant is as close the White Label collection comes to ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

A truck carrying a shipment of Axe body spray caught fire on a Texas interstate Friday morning, causing cans of the infamous deodorant to explode and coat the atmosphere with the scent of middle ...

A 15-year-old boy comes within minutes of death after exposure to AXE body spray; now his mother wants the formula to help doctors treat her son. Because of his condition, Brandon Silk can no longer ...

Fire officials warn kids who use popular Axe body spray to set fires. April 8, 2009— -- It seemed like a good idea at the time. All it would take to make a huge and rather entertaining fireball ...

A little bit of sadness earlier this week in the Washington Post: It seems that the obnoxious advertising techniques of Axe — a line of body sprays, deodorants and body washes for men — have made ...

James Armstrong’s got style, and he likes to smell good. Real good. And to smell good, he’s got to have his Axe. “Axe is one of my favorite things in life,” he said. “You don’t want to be smelling bad ...

HARLESTON, England—A few years ago, retired police officer Sam Bryce posted a question on the U.K. Facebook group “Ladies Who Lamb.” A ram she owned had become very ill-tempered and was picking on his ...

What a bunch of Axeholes. An alleged prank by Florida middle school students backfired terribly after their bus was evacuated due to an overabundance of Axe deodorant. The odoriferous incident ...

The Axe White Label dry spray antiperspirant deodorant is as close the White Label collection comes to Axe's signature body spray. And it's quite a far cry from the spray that filled the halls of your ...