Axe is promoting its premium line of products through a tie-up with rapper Lil Baby that includes a ‘Logne Forgiveness program, a pun on “cologne” and “loan forgiveness,” according to a press release.

$150 Cash App Payments Will Help Pay Off (co)'Logne Debt and Prove the New AXE Fine Fragrance Collection Provides Premium Scent without Premium Cost Guys can comment on AXE's 'Logne Forgiveness TikTok ...