A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

Women now have a more positive impression of the Axe body spray brand than men do, according to YouGov BrandIndex. The uptick in perception is completely counterintuitive, because if there's one thing ...

Unilever men’s grooming brand Axe partnered with Dutch DJ and producer Martin Garrix on a new music video “Burn Out,” created in partnership with Axe’s global creative agency 72andSunny Amsterdam, Ad ...

With its notes of high school locker room and hints of hair gel, Axe body spray is becoming a man. When the pungent perfume debuted in the US 18 years ago, legions of teen boys bought the spritz with ...

Fragrances are a personal thing, and so one man’s sweet aroma is another man’s stench. Thus every effort will be made not to render too cruel a judgment upon Axe, the deodorant body spray that arrived ...

A truck carrying a shipment of Axe body spray caught fire on a Texas interstate Friday morning, causing cans of the infamous deodorant to explode and coat the atmosphere with the scent of middle ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won’t be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...

CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The ...