Are you familiar with the Axe effect? The Axe brand of deodorants and male grooming products is from Unilever and is primarily targeted at 15- to 25-year old males. It is also infamous for its ...

New Product Line and Campaign Launch with Super Bowl Kickoff ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--Today AXE introduces AXE Peace, both a new line of products and a ground-breaking campaign to ...

ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--AXE®, the No. 1 men's fragrance brand globally*, introduces AXE® White Label – a refined product line developed with complex fragrances, leading innovation and ...

NEW YORK, April 4 (Reuters) - Esports content and tournament provider ELEAGUE has teamed up with AXE men's grooming brand, betting that young men sweating through video game competitions could be a ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Lil Baby wants to help his fans stay fresh: the rapper is ...

AXE has kept its classic two-hit combo of reliable odor-busting protection with a lasting fragrance—all while also remixing ...

A recent Adweek article claims that it is difficult to pursue millennial men as a demographic because our interests and priorities are too diverse. While the success of brands like Axe and GoDaddy ...

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Can a body spray be the key to world peace? It may sound unlikely, but that’s what Axe is suggesting with its Super Bowl ad touting its new fragrance, Peace, which will roll out along the brand’s ...