Are you familiar with the Axe effect? The Axe brand of deodorants and male grooming products is from Unilever and is primarily targeted at 15- to 25-year old males. It is also infamous for its ...
New Product Line and Campaign Launch with Super Bowl Kickoff ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--Today AXE introduces AXE Peace, both a new line of products and a ground-breaking campaign to ...
NEW YORK, April 4 (Reuters) - Esports content and tournament provider ELEAGUE has teamed up with AXE men's grooming brand, betting that young men sweating through video game competitions could be a ...
ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--AXE®, the No. 1 men's fragrance brand globally*, introduces AXE® White Label – a refined product line developed with complex fragrances, leading innovation and ...
A recent Adweek article claims that it is difficult to pursue millennial men as a demographic because our interests and priorities are too diverse. While the success of brands like Axe and GoDaddy ...
AXE has kept its classic two-hit combo of reliable odor-busting protection with a lasting fragrance—all while also remixing ...
Can a body spray be the key to world peace? It may sound unlikely, but that’s what Axe is suggesting with its Super Bowl ad touting its new fragrance, Peace, which will roll out along the brand’s ...
Fire officials warn kids who use popular Axe body spray to set fires. April 8, 2009— -- It seemed like a good idea at the time. All it would take to make a huge and rather entertaining fireball ...
In line with Axe's long term strategy of having a cool male tone of voice with an emphasis on diminishing negative gender stereotypes around toxic masculinity, Axe has focused on fighting the "Real ...
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