A new Axe body spray commercial is asking consumers to "find their magic," but there's plenty of magic in the commercial itself. Dumping the machismo vibe that dominated earlier Axe commercials, the ...

AXE has kept its classic two-hit combo of reliable odor-busting protection with a lasting fragrance—all while also remixing ...

The Axe White Label dry spray antiperspirant deodorant is as close the White Label collection comes to Axe's signature body spray. And it's quite a far cry from the spray that filled the halls of your ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Whether we'd like to admit it or not, we've all experienced unpleasant body odor or excessive underarm ...

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Axe — scorned by anyone who has to come into contact with tween boys regularly — is finally growing up. Unilever's intensely fragrant collection of grooming products is getting a big brother. It's ...

Take a look at the best men’s deodorants that offer long-lasting freshness, sweat protection, and appealing fragrances. The ...

This piece was originally published in Slate on Oct. 21, 2013. Probably if I had watched the commercials first, I would never have undertaken this whole stupid experiment. Axe commercials? Awful. They ...

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No one wants to smell bad, but sometimes—especially during a particularly sweaty workout—you may find that your deodorant is failing you. While aftershaves, cologne, and general hygiene do their part ...