Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The ...

America's Central Intelligence Agency has unveiled a new identity aimed at attracting more diverse employees but has refused to disclose the designer behind its new look. The redesign attracted ...

Marsh & McLennan Cos. rebranded itself Monday, shedding the ampersand and the word “companies” from its name while altering its logo. The professional services giant will now be known simply as Marsh ...

Opinions expressed by Entrepreneur contributors are their own. Great logos are recognizable in a blink. They also should make a lasting impression. Target hits the bullseye, Nike goes swoosh, and ...