We like to think that we’re untethered from the shackles of ambient marketing, that corporate logos aren’t as deeply embedded in our psyches as our own mothers’ faces. Ha! Direct your eye, dear reader ...

Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

Logos are the one thing that many people overlook at first glance but can quickly identify upon closer inspection. Businesses large and small spend countless hours, dollars, and other resources on ...

Who has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile, and its golden arches are recognizable from blocks away. If history is the judge, it’s got to ...

Over the past couple of years, Farryn Weiner has studiously shunned logos when investing in fashion. But the founder of a ...

Franck Celhay travaille pour Montpellier Business School. Over the course of 2018, several major French business schools changed their logos. What were the changes exactly and, more importantly, what ...