Also sometimes referred to as key account marketing, ABM is a focused strategic approach to business marketing that is especially useful for business-to-business (B2B) companies. It operates on a ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

CEO of Momentum ITSMA, helping firms develop, embed and enable Account-Based Marketing strategies, and author of The ABM Effect. Generative AI continues to dominate discussions in 2024. In the ...

For 2024, expectations for account-based marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI. ABM constitutes a ...

Buyers absolutely hate that organizations continue to spam them with irrelevant content, ads and other communications that miss the mark. If you work in the B2B world, you’ve almost certainly been the ...

When in the pursuit of growth, businesses need effective sales strategies to ensure they don't stagnate in the ever-evolving marketplace. Account-based selling has emerged as a successful approach, ...

How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in the future? What are the top barriers to AI adoption? To find out, researchers at ForgeX and ...

SAN FRANCISCO & LONDON--(BUSINESS WIRE)--ON24 (NYSE: ONTF) today announced new account-based marketing (ABM) capabilities across the ON24 platform for sales and marketing to drive greater ...

Is your account-based strategy suffering? Might be time for a thorough inspection. With all eyes on performance right now, what can be done to move the revenue needle forward in an account-based ...