How truly impactful is personalization and consumer targeting for streaming advertising tiers? Some recent findings have called into question the widely accepted idea that users will naturally ...

SAN FRANCISCO--(BUSINESS WIRE)--LifeStreet, a leader in mobile marketing, announced today its latest solution to maximize return on ad spend (ROAS) for performance marketers. Nero Dynamic Creatives ...

Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior ...

Learn more about personalization and OTT at Streaming Media's next event. Watch Nola Soloman's complete presentation, B103. Dailymotion--Hyper-Personalization & Viewer Experience Across Platforms, in ...

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A new study from Interpublic’s Magna and the IPG Media Lab reinforces the idea—embraced by the industry for a number of years now—that ad personalization is one of the best techniques to help brands ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Asa Hiken - 4 hours 38 min ago By Lindsay Rittenhouse - 8 hours 8 min ago By Ewan Larkin - 8 hours 8 min ago By ...

Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense. Google AdSense started allowing first-party cookies in 2020, ...

Marketing segmentation and targeting, personalization, individual customer care (service), customer relationship management (CRM) and leader recruit concepts."n Customers love personalization, so much ...

Posts from this topic will be added to your daily email digest and your homepage feed. The change is rolling out over the coming weeks. Users in unspecified ‘select countries’ can still opt out. The ...