Opinions expressed by Entrepreneur contributors are their own. I’ve always been a little nonplussed by those who imagine a distinction between salespeople and ad writers. Essentially, they do the same ...

TikTok joins many social media platforms, including Meta and LinkedIn, which have adopted generative AI to make marketing easier for businesses. TikTok's new Script Generator tool uses AI to generate ...

The goal of an advertising script is to give the commercial producer the copy needed to sell a product or service. Good copy gets consumers attention, builds brand recognition and urges the audience ...