The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

DENVER—New Zealand’s state-owned, commercially funded broadcaster, TVNZ has implemented Imagine Communications’ SureFire video ad server as part of the ad management workflow that supports its three ...

"By integrating with Vistar's Ad Server and SSP, Quad's In-Store Connect network now offers advertisers seamless access to thousands of brands and agencies worldwide." Since launching in 2024, ...

A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks which ads appear on websites, marking a significant concession in an ongoing ...